Masterclass in Digital Marketing

This will be an introduction to the overview that Digital Marketing encompass with an outlook to different industries. You need to have the basic knowledge of the scenarios from the computer-website-server setup to softwares for security to other applications, websites to social media, and to analytics you need to understand your customers.

Philippine Business School · November 17, 2020

INTRODUCTION

Most business setting now requires digital knowledge. Marketing is a key element in a business. So becoming a Digital Marketing Professional is a start on understanding the principles, tools and methodologies to be able to build a strategy to make a small to big business a success.

This will be an introduction to the overview that Digital Marketing encompass with an outlook to different industries. You need to have the basic knowledge of the scenarios from the computer-website-server setup to softwares for security to other applications, websites to social media, and to analytics you need to understand your customers.

COURSE OBJECTIVE:

All students who completed the masterclass, would learn the following course objectives:

− Scope of Traditional / offline vs Online marketing world in business

− Marketing 101 against Sales/ Business Development

− How Digital marketing came about

− Current scenario in Digital Marketing

− Customer and Competition

− The Digital Marketing tools and methods

− Website and significance of it

− Social media in business and social setting

− Search Engines and their role in optimizing your business

− Paid vs organic campaigns

− Push and Pull Campaigns

− Email, SMS and other digital tools

− Aligning your organic and paid campaigns

− Analytics in real and digital environment

COURSE OUTLINE:

Below are the modules which will be covered in the International Digital Marketing Masterclass:

MODULE 1: Traditional vs digital

− Traditional Marketing and Sales

− Historical view

− Definitions: 3Cs, 7Ps in marketing

− SWOT analysis

− Vision, Mission and Goal setting

MODULE 2: Customer and competition

− Costumer’s Journey

− Competition Analysis

MODULE 3: DIGITAL MARKETING

− Definitions and concepts

− Tools

− Methods

− Business setting

MODULE 4: WEBSITE

− Significance in business

− Parts of website

− How to optimize websites in business

MODULE 5: SOCIAL MEDIA

− Definitions and introduction the platforms

− Choosing the right platform for your business

− Organic activities

− Usage and analysis

MODULE 6: Search Engines

− Definitions

− Kinds

− The need for it

− Linking to website

− Other activities to link

MODULE 7: PAID vs ORGANIC

− What are the difference

− Importance of knowing, tracking and analysis

− Making an effective Organic campaign

− Making an effective Paid campaign

− Track, retarget and analytics

MODULE 8: PUSH AND PULL CAMPAIGNS

− Email

− SMS

− Other digital tools

− Importance and analytics

MODULE 9: ALIGN AND ANALYZE A CAMPAIGN

− Align

− Track

− Retarget

− Analyze

− Report campaigns

MODULE 10: BUSINESS AND JOB OPPORTUNITIES

− Role of Marketing in the organizations

− Opportunities for businesses

− Types of job openings in digital marketing

About Instructor

Not Enrolled

Course Includes

  • 8 Lessons
  • Course Certificate

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